About
The Association convenes senior leaders who are accountable for making AI work inside traditional, non-tech companies. It is invite-only, founder-led, and deliberately small. This page is the long version: what we are, who runs it, how we stay independent, and how the rooms work.
What it is
An invitation-only peer group for the executives accountable for making AI work inside established companies in traditional industries. Small rooms, matched by industry and scale, under the Chatham House Rule. No selling, no vendors, no keynotes.
We also run the Institute of Applied Artificial Intelligence , which publishes the research this convenes around. It's public, so the fastest way to judge us is to read it.
We're assembling the founding cohort now. Founding members shape what the first rooms become.
Who's behind it
We started the Institute, we run the Association, and we facilitate the rooms ourselves.
Co-founder
Nick is a senior software engineer with more than fifteen years building software. He builds AI systems in production, runs the Institute of Applied Artificial Intelligence, and spent four years teaching web development at Le Wagon. Based in Lisbon.
Co-founder
Isaac is an enterprise growth and customer-experience leader. For more than eight years he has led sales and operations across customer experience, business-process outsourcing, and financial services. His focus is how big organizations adopt AI in their operations and make it pay off. Based in Salt Lake City.
What we bring is the convening and the research. The senior operators in your industry are the people in the room.
Independence
No vendor, sponsor, or consultancy pays for a seat, by published rule. We also run a separate consulting practice. No member is pitched, and membership never becomes a sales list. The full rules are on the independence page.
How the rooms work
Everything said in a roundtable can be used; nothing is attributed. People speak freely because no quote, name, or company leaves the room. We never publish the attendee list.
A senior role accountable for AI, named direct accountability for the outcomes (you own the results, you don't sell or advise on AI), and a traditional, non-tech enterprise. The middle one is the gate that matters.
We match on the problem first, then same or adjacent industry (never two direct competitors), then comparable company scale and AI maturity. The aim is a table where people actually share a situation.
Only anonymized, aggregated patterns. Anything that leaves is stripped of who said it and rolled up with everyone else first, to build the benchmark members get back and inform the Institute's research. Numbers, not names.
Roundtables are quarterly and virtual-first, eight to twelve people invited, facilitated by us. Quarterly keeps the pace deliberate and free of filler, and it lines up with the written briefing that follows each round.
A roundtable, concretely
Eight to twelve peers, about ninety minutes, quarterly, on video. The agenda is built from the problems members send in beforehand. We facilitate and keep vendors out. It runs under the Chatham House Rule, and a short anonymized brief follows.
You'll hear back shortly. If it's a fit, that note will include a time to talk.